Et tu, NYT?
found by @leonidkruglyak
Possibly worse than “chemical-free” as a marketing gambit! “Aseptic,” of course, means “free of pathogenic microorganisms.” So by virtue of the double negative, this OJ might as well be a petri dish. Here, try a glass!
found by @AdamTaran

I love Burt and his bees. I own many of their products, which smell delicious. Shame about the aluminum hydroxide, though. I heard that stuff is inorganic.
Ingredients: Active ingredient: titanium dioxide (8.58%)
Inactive Ingredients: water, cannabis sativa (hemp) seed oil, glycerin, stearic acid, fragrance, helianthus annuus (sunflower) seed oil, hydrated silica, sucrose distearate, calendula officinalis (calendula) flower extract, crataegus oxyacanthus (hawthorn) stem extract, hamamelis virginiana (witch hazel) extract, hydrastis canadensis (golden seal) extract, symphtum officinale (comfrey) extract, rosmarinus officinalis (rosemary) leaf extract, alginic acid, acacia senegal gum, xanthan gum, beta carotene, sucrose stearate, lecithin, aluminium hydroxide, sodium borate, glucose, sodium chloride, canola oil, glucose oxidase, lactoperoxidase
My German isn’t great (it’s nonexistent), but Google Translate tells me the bold text says, “You are looking for specific species, chemical-free food for your dog or cat… Then you are exactly right!” I can’t decide if it’s good or bad that this sort of thing isn’t just endemic to the English-speaking world.
found by @Esowatchcom
“Why use chemicals for cleaning?” Um… because light is only partially effective as a disinfectant?
found by DrRubidium
You’ll find no chemicals in Quash. Except these. Elsewhere on the website is this gem, titled “Know the Facts:”
“Why we don’t use chemicals. Up to 70% of the chemicals we put on our skin are absorbed into our body. By the age of 30 we have up to 70 foreign chemicals in our system, many of which can cause health problems later in life.”
And this one:
“Quash is made from 100% natural ingredients that work synergistically together to kill the toughest of germs and viruses.”
I look forward to seeing how Quash performs against XDR-TB.
found by @crgn
Found by @memsomerville at this website, which apparently does not consider water, vanilla extract, witch hazel, tea tree oil, lavender oil, peppermint oil, or anything found in hot peppers, Dr. Bronner’s mint soap, or “unscented organic lotion” to be a chemical.
More chemistry without chemicals, as originally seen on TheJAYFK and pilloried by @deborahblum, @DickMandrake, @JenLucPiquant, et al.
The photo that started the Tumblr, taken by @carmendrahl, who also discovered “carbon-free sugar.” (Imagine the formula!)
Carmen also notes that the Royal Society of Chemistry is offering one million pounds to the first person able to offer up a product that is truly 100% chemical-free.